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03

Oct

Médecins Sans Frontières shortlisted for ‘Best Individual Giving Campaign’ at the National Fundraising Awards 2016.

  • By Admin

We are pleased to see that Médecins Sans Frontières, an international relief charity, are getting recognition for their recent DRTV campaign by the National Fundraising Awards. The campaign, known as ‘Natalie’s Voice’, was designed to recruit new regular givers to the charity. The DRTV ad, recorded in Yeman, is a first person account from Dr Natalie Roberts to raise awareness of the situation out there and asks people to donate from their phones. Having planned and bought this campaign, M.i. Media are thrilled to see the results exceed forecasts by 28%!