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M.i.’s Richard Slater advises the Huffington Post on helping charities get the most out of DRTV

  • By Admin

In collaboration with TVSquared, Richard Slater has provided a commentary piece to the Huffington Post on how charities can effectively maximise their return from advertising on TV. Through his extensive DRTV experience with charities such as Médecins Sans Frontières and ActionAid, Richard provides tips on how to plan a DRTV campaign to generate as much value as possible for the charity – everything from careful audience understanding and ad placement, creative sensitivities, ask levels and measurement.

Check out the two-part articles series, Effectively Reaching “Giving Generations” via TV in the Huffington Post – Part 1 & Part 2.