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03

Jul

M.i. Media shortlisted for 2018 IPA Effectiveness Awards for work on 32Red!

  • By Admin

M.i. Media have been shortlisted in the 2018 IPA Effectiveness awards for our transformative work on 32Red.

Doubling 32Red’s revenue and quadrupling its company value has been recognised amongst other outstanding campaigns in the world’s most rigorous and prestigious awards shortlist with entrants having to prove the payback of their communications activity.

Of the 38 campaigns shortlisted, 8 come from independent agencies with M.i. leading the charge. We wish all the teams success on awards night.

Find out more about what we did here:

M.i. Media – 32Red: How marketing communications fuelled an online casino’s hot streak

Gambling business, 32Red, had an ambitious plan to double UK revenues to £100m in four years. It would involve adding more new customers in three years than it had in the previous 12, as well as growing revenue per player. Via modelling and smart use of data, a new strategy identified high value customers and delivered significant growth in new players through an effective mix of search, TV advertising, sports sponsorship, and content partnerships. The £100m target was reached one year early. 32Red was eventually sold for £176m, four times its valuation at the start of the growth plan.

Kate Cox from the IPA judging panel was quoted as saying “A great example of using digital data to use a holistic communications approach that drove fantastic results for the business”