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Médecins Sans Frontières

Increasing Medecins sans Frontieres’ ROI by 70%


M.i. Media started working with Médecins Sans Frontières in 2012. The UK Fundraising team were keen to inject some new energy into an advertising programme which had started to stagnate.

The M.i. team instigated some immediate initiatives….

  • We conducted a ‘deep dive’ into historical activity which allowed us to very quickly strip out any unprofitable media channels.
  • We re-negotiated their Magazine Insert costs. The 20% savings we achieved allowed us to reignite the performance of a key channel for them.
  • We re-tested DRTV with new creative and delivered a Return on Investment of twice their previous campaign.
  • We also increased their ability to react quickly in times of heightened news coverage. Being the first charity to react to breaking news gave them a significant boost in donations.

Since we started working with MSF in 2012 we have increased the ROI from their core channels by over 70% and helped them double overall donations to the charity.

Contact us now to see how we can improve the return from your advertising by 30% or more.

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