Exceeding UNISON’s targets by 100%
M.i. Media have worked closely with the trade union, UNISON, to boost their membership through advertising.
We advised them on all elements of the recruitment process including the initial media mix, their TV and Press creative, tracking and measurement of response via their contact centre and maximising sign-ups via their website.
Our initial test campaign exceeded their recruitment target by over 100%. The campaign has now recruited over 200,000 new members for the union and, three years on, continues to exceed targets every month.
Contact us now to see how we can improve the return from your advertising by 30% or more.
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