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M.i. Media shortlisted for 2018 IPA Effectiveness Awards for work on 32Red!

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M.i. Media have been shortlisted in the 2018 IPA Effectiveness awards for our transformative work on 32Red.

Doubling 32Red’s revenue and quadrupling its company value has been recognised amongst other outstanding campaigns in the world’s most rigorous and prestigious awards shortlist with entrants having to prove the payback of their communications activity.

Of the 38 campaigns shortlisted, 8 come from independent agencies with M.i. leading the charge. We wish all the teams success on awards night.

Find out more about what we did here:

M.i. Media – 32Red: How marketing communications fuelled an online casino’s hot streak

Gambling business, 32Red, had an ambitious plan to double UK revenues to £100m in four years. It would involve adding more new customers in three years than it had in the previous 12, as well as growing revenue per player. Via modelling and smart use of data, a new strategy identified high value customers and delivered significant growth in new players through an effective mix of search, TV advertising, sports sponsorship, and content partnerships. The £100m target was reached one year early. 32Red was eventually sold for £176m, four times its valuation at the start of the growth plan.

Kate Cox from the IPA judging panel was quoted as saying “A great example of using digital data to use a holistic communications approach that drove fantastic results for the business”



Médecins Sans Frontières shortlisted for ‘Best Individual Giving Campaign’ at the National Fundraising Awards 2016.

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We are pleased to see that Médecins Sans Frontières, an international relief charity, are getting recognition for their recent DRTV campaign by the National Fundraising Awards. The campaign, known as ‘Natalie’s Voice’, was designed to recruit new regular givers to the charity. The DRTV ad, recorded in Yeman, is a first person account from Dr Natalie Roberts to raise awareness of the situation out there and asks people to donate from their phones. Having planned and bought this campaign, M.i. Media are thrilled to see the results exceed forecasts by 28%!



Sam Denning achieves top honours in Financial Times MBA challenge

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The Financial Times MBA Challenge is an annual event that invites MBA Alumni and students from around the world to develop innovative business solutions on behalf of partner organisations.

The FT’s charity partner for this year was the International Rescue Committee. Entrants were tasked with finding a way to give caregivers in Uganda greater access to vaccines thereby increasing child immunisation rates in remote areas of the country.

After a selection process spanning 6 months, we are very proud to say that our Commercial Director, Sam Denning, was a member of the winning team announced at last night’s awards ceremony.

Sam, together with her team mates, spanning three separate continents, presented a practical and innovative approach that was felt to offer the best opportunity to build a successful immunisation programme in the area.

Well done Sam!

FT MBA Challenge



Success for The Major Series at the Running Awards 2015!

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We were delighted to hear that The Major Series picked up a Runner Up award for the ‘Best Event Series’ category at the Running Awards last week.

Major Series Running Awards

In an incredibly competitive category, they were up against the likes of Park Run, Race for Life and The Color Run.  The award is therefore a testament to the hard work the team do to deliver a top notch event with a fantastic participant experience.

Congratulations to Alex and the team!



M.i. Media is a new entry in Campaign’s new business rankings

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Campaign has just ranked M.i. Media 6th in the agency new-business rankings for 2014.




The Good Agency voted IoF’s Best Creative Agency

2013 has certainly got off to a flying start!  We were delighted to hear that The Good Agency has been awarded the title of Best Creative Agency at the Institute of Fundraising’s Partners in Fundraising awards 2013.  The Good Agency was voted for by fundraisers across the sector from a shortlist selected by a panel of expert judges. As the retained media partners for The Good Agency we are super-chuffed for the team.  Congrats guys!




Battersea Dogs and Cats Home are National Television Award Winners!

It was a great night for Battersea Dogs and Cats Home at the National Television Awards as they were winners of the Factual Entertainment category with Paul O’Grady: For The Love Of Dogs.  Judging by the frenzy of interest we saw on their website, Facebook and Twitter platforms during the series, it was a much loved programme and a well-deserved win.  Congratulations to the team at Battersea!



Gold at the DMA Awards!

We are delighted to announce that Battersea Dogs and Cats Home have won Gold within the Public Sector and Charity category at the recent 2012 DMA Awards for our ‘Softer than you think’ campaign.

The campaign was designed to convince families that Staffordshire Bull Terriers make great pets and to generate more happy homing opportunities for the gentle and loving breed.

The eye-catching knitted-staffie soft toy creative was developed by MRM Meteorite. With a limited budget available, our campaign needed to be highly focused for it to achieve any real cut-through. We recommended a three-tier media approach utilising 6 sheet posters, door drops and online placements. Activity was targeted down to individual postcode areas within a 30-minute drive time of the three re-homing centres.

Results were fantastic and proved that a highly detailed and targeted approach was well worth it.  Website visits in the key locations increased by 122% versus the total site uplift of 30% and it achieved PR coverage well beyond expectations.

Congratulations team!