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M.i appointed to support the political campaigns of 38 Degrees.

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38 Degrees are working with M.i Media to support their political campaigns across print and digital channels.

Their most recent campaign was timed to coincide with President Obama’s visit to the UK to discuss the TTIP trade deal (a deal which their members opposed).

The activity was crowdfunded by over 10,000 members and ran in National Press as well as a home page take-over of the Guardian’s website on the day of the visit. The campaign received wide coverage and played a key role in them generating 140,000 signatories opposing the deal.

38 Degrees is an independent not-for-profit campaigning community. They have over 2.5 Million members whose aim is to work together to bring about real change in the UK by taking action on the issues they care about.





RAC appoints M.i. Media to handle Customer Acquisition campaigns.

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Following a very successful test campaign, The RAC have appointed M.i Media to extend their customer acquisition activity in National Press and Television.

By reviewing every aspect of their previous activity, M.i. Media were able to highlight a number of quick win opportunities.

As a direct result of the changes made to both media and creative, we were able to take a campaign which had under-performed for a number of years and have it hitting target within 2 weeks.

We are now looking forward to working with the team in Bristol to help them extend this profitable investment across a wider mix of media and products.



Record revenue performance in 2015 for 32Red

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M.i. Media client 32Red has delivered record net gaming revenues in 2015, up 51% to £48.6m (2014: £32.1m)

Commenting on the performance, Ed Ware, CEO of 32Red, said:

“I am delighted to report a record revenue performance for 32Red in 2015, despite significant regulatory and tax headwinds. This excellent outcome is a reflection of the strength of the 32Red business, our talented and dedicated team, as well as our first-class marketing and appealing brands.”





Who needs who?

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Following the success of their End Back Street Breeding campaign, we have been working with Battersea Dogs & Cats to launch “Who needs who?” .
This digital campaign looks at animal adoption from a different angle. The video tells the stories of some people who have adopted and the positive effects on their lives.

Battersea Dogs & Cats Home shows the human side of pet adoption in viral ad (Marketing Magazine – registration required)



Zopa Appoints M.i. Media

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We are pleased to announce that we have been appointed by Zopa to manage their Direct Response media activity.

Launched in a barn in Buckinghamshire, Zopa is now the UK’s largest peer-to-peer lending service and shaking up the banking sector as an established alternative for loans.

With ambitious targets to double in size within the next 12 months, it’s a business making the news “Zopa doubles revenue in peer-to-peer boom”.




M.i. Media working with RAC on Summer Breakdown campaign

  • By mi

M.i. Media are delighted to be working with RAC on their Summer Breakdown campaign.  For their new member acquisition campaign M.i. will be running activity for RAC across national press and TV, with a clear emphasis on optimisation and development of actionable learnings.

RAC breakdown van



ActionAid UK awards Media Planning & Buying to M.i. Media

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International Development and Human Rights organisation ActionAid UK awarded their £2m Media Planning and Buying contract to M.i. Media, after a competitive pitch managed by the AAR.

ActionAid UK’s Head of Supporter Acquisition and Marketing, Virginie Kan, commented:

“After an extensive search process, M.i. Media were the agency that best demonstrated how to move the organisation’s fundraising activities on to the next level.  In the short period we have been working together, they have already made a positive impact on our results”.

Our work with ActionAid on their Child Sponsorship product and their Nepal Emergency Appeal has already delivered a significant improvement in results.


Action Aid 3

Brand Republic article



Battersea launches Campaign to End Backstreet Breeding

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Battersea have launched a new campaign to raise public awareness of the prevalence of overbreeding dogs in society.  The campaign draws attention to the ignorant, and sometimes shocking, breeding practices which create unhealthy, unwanted and abandoned dogs.

Battersea is targeting influencers of major policy to get the issue on the political agenda and educating members of the public via their microsite, Backstreet Breeding, on how to buy a dog responsibly.

M.i. Media has developed a multi-media campaign across transport Outdoor formats in London and highly targeted Digital formats to drive both awareness of the issue and consumers to the microsite.

Battersea Backstreet Breeding poster



32 Red revenues rose 26% in 2014 to set a new company record

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32Red had a very successful 2014.  They saw a total of 44,385 new players signed up during 2014, up 17% on the previous year and the number of active users increased 15% (up to 82,155).  The active user spend also increased 5% year on year.

32Red’s Chief Executive, Ed Ware, has attributed the success to an increased investment in the business and the fact that “our marketing and operations have never been in better shape”.

Early trading in 2015 has continued to be strong across the operator’s products, with revenues for the first twenty days in January up 31% on the same period in 2014.

32Red chips



MSF fundraising value up 29% YOY

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We are delighted to hear that Médecins Sans Frontières (MSF) have reported a 29% increase in their fundraising value year on year.

The widespread Ebola coverage has obviously had a huge impact on raising MSF’s awareness in 2014, but M.i. Media have ensured that they have expanded their recruitment activity to maximise on potential returns.

This has been carried out by broadening their traditional insert activity and working with WPN Chameleon on re-testing DRTV, with great success.  DRTV has now become a regular channel for them with consistent returns; an initial ROI double previous levels and having been optimised, it is now seeing a return close to three times historic levels.

MSF 20.01.15