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M.i Media host Digital Speed Dating Event

Speed dating

M.i. Media were delighted to host their very first digital speed dating event on Thursday 18th January.

The session brought together a number of our charity clients and media partners to explore opportunities across the digital landscape to support their campaigning and fundraising efforts.

In a fast and furious two hours of dating, and a clear charity focus, we were able discuss and challenge routes across Display, Lead Gen, Mobile, Broadcast and Data channels, tailored to delivering their specific objectives.

The speed dating forum allowed our clients to share experiences, increase their knowledge and  act a stimulus for ideas that might not come to the fore in traditional media briefs. We look forward to exploring some of the ideas from the day further and putting theory into practice!

M.i. Media would like to thank Quantcast, MAPP, Conversant, News UK, Spotify, Ogury, Weve, Outbrain, DLG and Videology not only for their attendance but for the energy and enthusiasm they brought to the day. And a massive big-up to M.i.’ers Freddie, Craig & Sophie who did a superb job of organising and running the event

In an ever evolving media and digital landscape, M.i. are constantly looking for opportunities to drive sustainable growth for our clients, by maximising short-term performance and delivering their long term goals

If you’d like to join us for our next event then please email Jamie Hewitt ( All advertisers are welcome, you don’t need to be an existing client and we can guarantee you both an enjoyable and informative afternoon!





Question More!

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M.i.’s Andy B wants us all to ask more questions Check out Andy’s article for LinkedIn here.

Andy Brander.




M.i. collaborates with UCL on internship programme

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This summer, M.i. are excited to be working with the UCL internship programme through their Management Science course.  We have worked closely with UCL to ensure that we provide an internship programme that gives students a real insight into a career in Media Planning.  As part of the programme they are fully involved in learning how to use our data analysis systems, helping out on client projects and meeting our media partners.  We sadly said farewell to our first UCL intern, Anh, last week but are very excited to have two further interns joining us next week.

If you are interested in taking parting in an internship programme at M.i., then please email us at with your CV and a cover note explaining why you’d like to take part.

UCL School of Management





M.i.’s Richard Slater advises the Huffington Post on helping charities get the most out of DRTV

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In collaboration with TVSquared, Richard Slater has provided a commentary piece to the Huffington Post on how charities can effectively maximise their return from advertising on TV. Through his extensive DRTV experience with charities such as Médecins Sans Frontières and ActionAid, Richard provides tips on how to plan a DRTV campaign to generate as much value as possible for the charity – everything from careful audience understanding and ad placement, creative sensitivities, ask levels and measurement.

Check out the two-part articles series, Effectively Reaching “Giving Generations” via TV in the Huffington Post – Part 1 & Part 2.




M.i. Media negotiates free TV airtime in support of #givingtuesday

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M.i. Media are proud to be involved in #givingtuesday. Giving Tuesday is a fundraising initiative to get people to do good stuff for charity on Tuesday 29th November, straight after Black Friday and Cyber Monday.  Last year it broke the world record for the most money donated online in 24 hours.

To help give the campaign coverage, we have secured free airtime for the 30 second ad created by WPN Chameleon.

To help support #givingtuesday, M.i. Media hosted our very own Bake Sale in support of Alzheimer’s Society.  The money has been counted are we are pleased to say we raised over £160!



M.i’s Alex achieves a PB in the Fan Dance Race Series

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M.i.’s Alex Templeman completed the summer edition of the 24km, Fan Dance Race Series race in the Brecon Beacons and beat his previous time by over 2 hours – a fantastic achievement.  It was all in aid of Combat Stress, a charity that specialises in clinical treatment to UK Veterans with psychological injuries.  If you would like to support Alex’s achievement, please visit his Just Giving page.




Sam has a baby boy!

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We are delighted to announce that M.i.’s Sam Denning has had a gorgeous baby boy.  Both mum and baby are doing very well.



DisHonesty – A Documentary Film

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Dan Ariely, author of the New York Times bestsellers Predictably IrrationalThe Upside of Irrationality and The Honest Truth About Dishonesty, has teamed up with an independent production company to make a film that examines the human tendency to be dishonest.

A founding member of the Center for Advanced Hindsight, one of the most encouraging of Dan’s experiments shows that ethical reminders actually make people cheat less.

As a company that likes to pride itself on cutting through to what’s really happening, we have backed the project and look forward to seeing the end results. Please visit their Kickstarter Page to learn more about the film and become part of the project.