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Question More!

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M.i.’s Andy B wants us all to ask more questions Check out Andy’s article for LinkedIn here.

Andy Brander.




M.i. collaborates with UCL on internship programme

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This summer, M.i. are excited to be working with the UCL internship programme through their Management Science course.  We have worked closely with UCL to ensure that we provide an internship programme that gives students a real insight into a career in Media Planning.  As part of the programme they are fully involved in learning how to use our data analysis systems, helping out on client projects and meeting our media partners.  We sadly said farewell to our first UCL intern, Anh, last week but are very excited to have two further interns joining us next week.

If you are interested in taking parting in an internship programme at M.i., then please email us at with your CV and a cover note explaining why you’d like to take part.

UCL School of Management





New M.i. HQ!

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We are hugely excited to be moving to our new office on Whitfield Street on Monday 19th June.  Our new office contact number is 020 7078 7052 and our address is:


Ground floor,

78 Whitfield Street,




Please note that on Friday 16th June, the M.i. team will not have access to phone or email from midday.  If you have an urgent enquiry please contact Katie on 07528 804 498.


See you at Whitfield Street!



M.i. Media is proud to launch Battersea’s latest campaign for tougher sentences for serious animal cruelty

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M.i. Media are running a targeted social media and digital display campaign to raise public support for a change in animal cruelty legislation by the end of 2017. The social activity is targeting receptive audiences to this important message, which has been based on profiling of some of Battersea’s core audiences, as well as key audiences – followers of influential Twitter handles, keyword targeting around animal welfare, and relevant interest groups. The digital display activity was initially built around look-a-likes of the main Battersea site, but as learnings and data built across the campaign microsite, the campaign switched to targeting look-a-likes of those actually taking action and emailing their M.P., thereby increasing conversion.


The maximum sentence for even the most extreme cases of animal cruelty in England and Wales is just six months in prison – the lowest across Europe, the United States and Australia.  Battersea are petitioning to see this raised to five years.  Chief Executive, Claire Horton from Battersea Dogs & Cats Home addressed the issue recently at Westminster:


“We looked at 100 different jurisdictions across the world and England and Wales’ maximum six-month sentence is the lowest, lagging far behind countries like Ireland at five years and Germany at three years. It would be laughable if it weren’t so shocking.”


Battersea are hoping to generate at least 25,000 campaign emails sent to M.P.’s over the period and will be following it up with further activity in coming months.





M.i.’s Richard Slater advises the Huffington Post on helping charities get the most out of DRTV

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In collaboration with TVSquared, Richard Slater has provided a commentary piece to the Huffington Post on how charities can effectively maximise their return from advertising on TV. Through his extensive DRTV experience with charities such as Médecins Sans Frontières and ActionAid, Richard provides tips on how to plan a DRTV campaign to generate as much value as possible for the charity – everything from careful audience understanding and ad placement, creative sensitivities, ask levels and measurement.

Check out the two-part articles series, Effectively Reaching “Giving Generations” via TV in the Huffington Post – Part 1 & Part 2.




M.i. Media kicks off Social Media campaign for Cruelty Free International

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Cruelty Free International pic


M.i. Media are helping Cruelty Free International launch their Social Media campaign ‘Unite for Cruelty Free Cosmetics’.  The charity are campaigning to get a global ban on animal testing for cosmetics around the world.  M.i. are ensuring that the charity achieves cost efficient email leads from a targeted Facebook campaign tested across Desktop and Mobile devices.


The campaign has got off to a flying start and has already generated more than 3,800 thousand sign ups.



Leger Holidays launches new DRTV campaign to give us post-Christmas holiday inspiration!

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M.i. Media are delighted to be working on Leger Holiday’s latest DRTV campaign for their Battlefield and Escorted Tours products.  M.i. Media have analysed historic results, optimised channel mix and introduced DRTV creative best practise.

Their 30 second ad will be inspiring holiday bookings from the end of December.




M.i. Media negotiates free TV airtime in support of #givingtuesday

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M.i. Media are proud to be involved in #givingtuesday. Giving Tuesday is a fundraising initiative to get people to do good stuff for charity on Tuesday 29th November, straight after Black Friday and Cyber Monday.  Last year it broke the world record for the most money donated online in 24 hours.

To help give the campaign coverage, we have secured free airtime for the 30 second ad created by WPN Chameleon.

To help support #givingtuesday, M.i. Media hosted our very own Bake Sale in support of Alzheimer’s Society.  The money has been counted are we are pleased to say we raised over £160!



Médecins Sans Frontières shortlisted for ‘Best Individual Giving Campaign’ at the National Fundraising Awards 2016.

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We are pleased to see that Médecins Sans Frontières, an international relief charity, are getting recognition for their recent DRTV campaign by the National Fundraising Awards. The campaign, known as ‘Natalie’s Voice’, was designed to recruit new regular givers to the charity. The DRTV ad, recorded in Yeman, is a first person account from Dr Natalie Roberts to raise awareness of the situation out there and asks people to donate from their phones. Having planned and bought this campaign, M.i. Media are thrilled to see the results exceed forecasts by 28%!



M.i. Media appointed to carry out YMCA’s media activity

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M.i. Media are collaborating with marketing agency ‘11 London‘  to carry out YMCA’s media activity across all relevant acquisition channels. YMCA is the oldest and largest youth charity in the world. Across England and Wales they have 133 local YMCAs working independently to support young people. We are extremely happy to be working with such a fantastic charity.