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Meet the team

Sophie O’Brien

Account Director


Sophie joined M.i. Media in early 2016 having completed a degree in Mathematics in 2009 and later going on to work at PHD Australia and MediaCom London where she first met a number of her now M.i. Media colleagues. There she worked in the Direct Response team on clients including Everest Windows, TUI Travel and Merlin Entertainments.

The opportunity to team up with former colleagues at an agency that shared her love of data analysis proved too strong, and she now works across a number of accounts including RAC, 32Red, Optegra and Caxton FX.

If she isn’t busy crunching numbers, you will probably find her talking about her cat Pebbles or her next holiday destination

Contact us now to see how Sophie and the M.i. team can improve the return from your advertising by 30% or more.

Meet more of the M.i. Team.

Image: Lake Wanaka, New Zealand, where she did a skydive.