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Growing new player volumes by 35% whilst also improving average player value

Online Casino operator 32Red appointed M.i. Media in January 2014. Their priority was to work with an agency that would help them accelerate growth, whilst also improving average customer profitability.

  • A deep dive analysis of their historic media activity highlighted a number of opportunities to improve the ROI of their advertising.
  • We were also able to identify and focus on the media channels that delivered their most valuable customers.

Within our first year, new player volumes had grown by 35% whilst the average value of those players had also increased.

We were subsequently asked to take on their Paid Search activity. Within 4 months we managed to increase the returns from this key recruitment channel by 300%.

CEO Ed Ware is an enthusiastic supporter of our work, telling the City that 32Red’s marketing had never been in better shape”!

Contact us now to see how we can improve the return from your advertising by 30% or more.

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