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M.i.’s Richard Slater advises the Huffington Post on helping charities get the most out of DRTV

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In collaboration with TVSquared, Richard Slater has provided a commentary piece to the Huffington Post on how charities can effectively maximise their return from advertising on TV. Through his extensive DRTV experience with charities such as Médecins Sans Frontières and ActionAid, Richard provides tips on how to plan a DRTV campaign to generate as much value as possible for the charity – everything from careful audience understanding and ad placement, creative sensitivities, ask levels and measurement.

Check out the two-part articles series, Effectively Reaching “Giving Generations” via TV in the Huffington Post – Part 1 & Part 2.




M.i. Media kicks off Social Media campaign for Cruelty Free International

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Cruelty Free International pic


M.i. Media are helping Cruelty Free International launch their Social Media campaign ‘Unite for Cruelty Free Cosmetics’.  The charity are campaigning to get a global ban on animal testing for cosmetics around the world.  M.i. are ensuring that the charity achieves cost efficient email leads from a targeted Facebook campaign tested across Desktop and Mobile devices.


The campaign has got off to a flying start and has already generated more than 3,800 thousand sign ups.



Leger Holidays launches new DRTV campaign to give us post-Christmas holiday inspiration!

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M.i. Media are delighted to be working on Leger Holiday’s latest DRTV campaign for their Battlefield and Escorted Tours products.  M.i. Media have analysed historic results, optimised channel mix and introduced DRTV creative best practise.

Their 30 second ad will be inspiring holiday bookings from the end of December.




M.i. Media negotiates free TV airtime in support of #givingtuesday

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M.i. Media are proud to be involved in #givingtuesday. Giving Tuesday is a fundraising initiative to get people to do good stuff for charity on Tuesday 29th November, straight after Black Friday and Cyber Monday.  Last year it broke the world record for the most money donated online in 24 hours.

To help give the campaign coverage, we have secured free airtime for the 30 second ad created by WPN Chameleon.

To help support #givingtuesday, M.i. Media hosted our very own Bake Sale in support of Alzheimer’s Society.  The money has been counted are we are pleased to say we raised over £160!



Médecins Sans Frontières shortlisted for ‘Best Individual Giving Campaign’ at the National Fundraising Awards 2016.

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We are pleased to see that Médecins Sans Frontières, an international relief charity, are getting recognition for their recent DRTV campaign by the National Fundraising Awards. The campaign, known as ‘Natalie’s Voice’, was designed to recruit new regular givers to the charity. The DRTV ad, recorded in Yeman, is a first person account from Dr Natalie Roberts to raise awareness of the situation out there and asks people to donate from their phones. Having planned and bought this campaign, M.i. Media are thrilled to see the results exceed forecasts by 28%!



M.i. Media appointed to carry out YMCA’s media activity

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M.i. Media are collaborating with marketing agency ‘11 London‘  to carry out YMCA’s media activity across all relevant acquisition channels. YMCA is the oldest and largest youth charity in the world. Across England and Wales they have 133 local YMCAs working independently to support young people. We are extremely happy to be working with such a fantastic charity.



UNISON launch their ‘Champions’ campaign.

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This week UNISON launched their ‘Champions’ campaign to celebrate public service workers. UNISON is the largest public service union in Europe. They ‘support, protect and promote the public services that keep our lives running’. The campaign is about raising awareness and allowing people to show their appreciation for the work that public service workers do.

M.i. Media have been working with UNISON since 2010 and are excited to be working on them with this new campaign, across Out of Home, Press, Radio and Digital media channels.


UNISON advert on Page 6 of 'The Mirror' 28/09/2016

UNISON advert on Page 6 of ‘The Mirror’ 28/09/2016



32Red report record earnings

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We were delighted to hear earlier this week that M.i. Media client, 32Red, have announced record earnings to the City. Ed Ware, 32Red chief executive, said:

“We’re delighted to report a record revenue and profitability performance for 32Red in the first half of 2016 which has been driven by strong growth across our business and brands”.



M.i’s Alex achieves a PB in the Fan Dance Race Series

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M.i.’s Alex Templeman completed the summer edition of the 24km, Fan Dance Race Series race in the Brecon Beacons and beat his previous time by over 2 hours – a fantastic achievement.  It was all in aid of Combat Stress, a charity that specialises in clinical treatment to UK Veterans with psychological injuries.  If you would like to support Alex’s achievement, please visit his Just Giving page.




M.i. Media appointed to take on 32Red’s Paid Search activity

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M.i. Media client 32Red, have asked the agency to take on responsibility for all Paid Search activity with immediate effect. The agency picked up this extension to their existing contract after conducting a 3 month consultancy project that resulted in the profitability of this channel soaring by 300%.