Image Image Image Image Image




UNISON launch their ‘Champions’ campaign.

  • By Admin

This week UNISON launched their ‘Champions’ campaign to celebrate public service workers. UNISON is the largest public service union in Europe. They ‘support, protect and promote the public services that keep our lives running’. The campaign is about raising awareness and allowing people to show their appreciation for the work that public service workers do.

M.i. Media have been working with UNISON since 2010 and are excited to be working on them with this new campaign, across Out of Home, Press, Radio and Digital media channels.


UNISON advert on Page 6 of 'The Mirror' 28/09/2016

UNISON advert on Page 6 of ‘The Mirror’ 28/09/2016



32Red report record earnings

  • By Admin

We were delighted to hear earlier this week that M.i. Media client, 32Red, have announced record earnings to the City. Ed Ware, 32Red chief executive, said:

“We’re delighted to report a record revenue and profitability performance for 32Red in the first half of 2016 which has been driven by strong growth across our business and brands”.



M.i’s Alex achieves a PB in the Fan Dance Race Series

  • By Admin


M.i.’s Alex Templeman completed the summer edition of the 24km, Fan Dance Race Series race in the Brecon Beacons and beat his previous time by over 2 hours – a fantastic achievement.  It was all in aid of Combat Stress, a charity that specialises in clinical treatment to UK Veterans with psychological injuries.  If you would like to support Alex’s achievement, please visit his Just Giving page.




M.i. Media appointed to take on 32Red’s Paid Search activity

  • By Admin

M.i. Media client 32Red, have asked the agency to take on responsibility for all Paid Search activity with immediate effect. The agency picked up this extension to their existing contract after conducting a 3 month consultancy project that resulted in the profitability of this channel soaring by 300%.





M.i. Media Appointed for the Children’s Trust’s Donor Recruitment Strategy.

  • By Admin

The Children’s Trust is the UK’s leading charity for children with brain injury. They provide expert rehabilitation, education, therapy and care at the centre in Tadworth, Surrey for children from across country. They also offer services in communities around the country, as well as online support.

In June this year The Children’s Trust appointed M.i. Media to help them on their donor recruitment strategy across the relevant acquisition channels. We are thrilled to be working with such a great charity having seen first-hand what a difference the work they do makes for the children and their families.





Sam has a baby boy!

  • By Admin

We are delighted to announce that M.i.’s Sam Denning has had a gorgeous baby boy.  Both mum and baby are doing very well.



M.i. Media appointed by FluCamp to help increase leads and sign ups.

  • By Admin

M.i. Media have recently been appointed to work with the volunteer recruitment brand of hVIVO, FluCamp. FluCamp are a world leading centre researching respiratory viruses (e.g. common cold and flu) and asthma.

FluCamp rely on paid volunteers to take part in their studies and this is where the M.i. Media team have become involved. We are now working across FluCamp’s social media channels, paid search, radio and outdoor activities to increase leads and sign ups.



M.i appointed to support the political campaigns of 38 Degrees.

  • By Admin



38 Degrees are working with M.i Media to support their political campaigns across print and digital channels.

Their most recent campaign was timed to coincide with President Obama’s visit to the UK to discuss the TTIP trade deal (a deal which their members opposed).

The activity was crowdfunded by over 10,000 members and ran in National Press as well as a home page take-over of the Guardian’s website on the day of the visit. The campaign received wide coverage and played a key role in them generating 140,000 signatories opposing the deal.

38 Degrees is an independent not-for-profit campaigning community. They have over 2.5 Million members whose aim is to work together to bring about real change in the UK by taking action on the issues they care about.





RAC appoints M.i. Media to handle Customer Acquisition campaigns.

  • By Admin


Following a very successful test campaign, The RAC have appointed M.i Media to extend their customer acquisition activity in National Press and Television.

By reviewing every aspect of their previous activity, M.i. Media were able to highlight a number of quick win opportunities.

As a direct result of the changes made to both media and creative, we were able to take a campaign which had under-performed for a number of years and have it hitting target within 2 weeks.

We are now looking forward to working with the team in Bristol to help them extend this profitable investment across a wider mix of media and products.



Record revenue performance in 2015 for 32Red

  • By Admin


M.i. Media client 32Red has delivered record net gaming revenues in 2015, up 51% to £48.6m (2014: £32.1m)

Commenting on the performance, Ed Ware, CEO of 32Red, said:

“I am delighted to report a record revenue performance for 32Red in 2015, despite significant regulatory and tax headwinds. This excellent outcome is a reflection of the strength of the 32Red business, our talented and dedicated team, as well as our first-class marketing and appealing brands.”