Premiering on the 1st September, entertainment is everywhere you look in 32Red’s incREDible latest ad as comedian Red Richardson embodies characters in each of the exclusive casino games 32Red has to offer. Soundtracked by Scissor Sisters’ iconic track, Filthy/Gorgeous, the campaign marks a new chapter in 32Red’s efforts to explore fresh and engaging ways to connect with its audience as an entertainment brand and encourage new players.  

Following extensive Marketing Insight work, we identified key programming and radio stations that will maximise reach to the target audience; securing high profile cherry pick spots including during Channel 4’s The Last Leg this Friday, whistle break spots including the England vs Finland game on ITV next Tuesday and late-night films with C4 later this month. Alongside this TV activity, the campaign will run across VOD and Radio, including new activity on Capital.   

The campaign centres around a series of ads that are designed to showcase a variety of 32Red’s products to capture the attention and imagination of viewers. Titles on display include 32Red’s exclusive games based on the ITV gameshows ‘Tipping Point’ and ‘I’m a Celeb’, as well as slots like Immortal Romance 2. 

Adam Gaskell, 32Red’s Head of UK Marketing, added: “We’re thrilled to launch this new campaign featuring Red Richardson as our new brand ambassador. The energy and wit he brings are perfectly aligned with the 32Red brand and we believe this campaign will set a new standard for how we engage with our customers.”