Over five million dads, brothers and sons have checked their prostate cancer risk using Prostate Cancer UK’s 30-second online Risk Checker since its launch in 2020. With over 15 million men over 45 across the UK*, this new data shows that over a third of those men have been empowered to take their health into their own hands, to learn more about the most common cancer in the UK, and to understand what they can choose to do about it.

1 in 8 men will get prostate cancer, and by the end of the 2030s, more than 1 million men will be living with a diagnosis. Men are at higher risk of prostate cancer if they’re over 50, have a family history of the disease, or if they’re Black. The earlier you find prostate cancer, the easier it is to treat, but early-stage prostate cancer often has no symptoms. This is why experts, charities like Prostate Cancer UK and famous faces have been calling for men to know their risk and what they can do if they are at higher risk.

Our media strategy to encourage men to take Prostate Cancer UK’s Risk Checker focused on driving both efficiency and volume. Our first major change was to run digital Risk Checker activity as always on across paid search and paid social, supported with bursts of TV activity.