SME Insurer Simply Business explodes onto UK screens to help small businesses feel ‘THE BEST’
LAUNCHING EXCITING NEW ‘SIMPLY THE BEST’ CAMPAIGN FOR SME INSURER, SIMPLY BUSINESS
Simply Business, one of the UK’s biggest providers of small business insurance, today launches its brand new ‘Simply The Best’ TV ad – a memorable play on Tina Turner’s 1980s hit ‘The Best’, which captures the feeling of knowing your business is protected.
MI Media oversaw media for the campaign across national TV and VOD. It will kick off with a high-profile ad break on Sky Sports during the Premier League’s opening game and feature around key Paralympic Games coverage. We’re launching with longer 40″ spots to ensure brand cut-through and will follow this strategy with 30″s and 10″s to cost-effectively increase frequency, make it more salient and ensure people remember the ear worm. This approach supports our client Simply Business on its growth trajectory with brand investment, demonstrating the value of AV investment beyond short-term metrics.
Building on the previous ‘You Name It. We Insure it’ campaign which we also launched for Simply Business in 2022, the new creative represents an exciting new milestone for Simply Business as the company look to help even more small businesses across the UK find the insurance that’s right for them. The ad continues to bring an energy to a category which can sometimes feel intimidating to small business owners.
The campaign launch coincides with applications opening for Simply Business’ annual Business Boost competition, which offers one lucky winner a £25,000 cash grant to help them fuel big dreams for their small business. Simply Business has given away over £85,000 to small business winners over the past four years. Small businesses can keep updated on when 2024 entries can be submitted on the Simply Business website. Entries are open until 15th October this year and the winner will be selected by an expert panel of judges.
The ad was created in partnership with creative agency Truant and directed by award-winning filmmaker Fred Rowson through Blink.
