This week we launched new client Welcome to the Jungle’s first ad campaign following the acquisition of the UK-based platform, Otta in January 2024.
The job search platform that empowers businesses and candidates to find their ideal match. Its AI powered insights and expert support helps businesses and candidates navigate the world of work, creating more transparency for all involved. Created in partnership with a variety of leading creative partners, the campaign plays on ‘love-it or hate-it’ pairings; from socks and sliders to pineapple and pizza, encouraging job seekers to “choose the company that’s meant for you.” The campaign aims to raise awareness amongst 24-40-year-old job hunters in and around London looking for their next role; firmly establishing Welcome to the Jungle as the leading candidate-centric job search experience.