As reported in Campaign, the UK’s largest woodland conservation charity, the Woodland Trust, has selected MI Media to handle its media planning and buying after a three-way competitive pitch. 

The charity’s vision is a world where woods and trees thrive for people and nature. We have been charged with using media to inspire others to join the Woodland Trust’s efforts by growing its supporter base, deepening the relationship with existing supporters and influential policy and legislature decision makers. 

Ruth Hyde, Director of Brand and Communications at the Woodland Trust said, “We were impressed by MI Media’s demonstration of fundraising expertise and their understanding of our needs was spot on. It’s important that an agency partner can support us in achieving our longer-term goals and MI Media’s shrewd strategic response and clear road map showcased their strengths in this space.”