Last year, we welcomed Orlagh Keegan to MI Media as a digital account executive. In this Day in the Life, Orlagh tells us why you should never go into a role with a preconceived idea of what it will be and shares her proudest moment so far at MI Media which happened this week!

What led you to a career in media? 

At university in Dublin, I studied Business and French. I didn’t really want to do business at all, but my parents insisted I add something ‘useful’ alongside French. I wrote my dissertation about luxury fashion so when I graduated, I moved to New York with my sights set on a job in the industry. When I arrived, reality hit and I discovered it’s incredibly tough to get your foot in the door in the fashion industry. I only had three months on my visa to find a job, so I took a role in marketing & HR at an interior design and construction company. At first, I didn’t really know what I was doing or why I was doing these jobs, but I started to build up some experience. When my visa ran out, I moved to London working in the creative side of marketing, mainly creating Instagram posts. It’s in this role that I learned that when you’re working in a creative agency, often you have very little creative freedom. I wanted to find a role where I could have ideas and not be restricted by creative. That’s what has led me to a role as a digital marketing executive at MI Media. 

What does a typical day look like for you? 

Every morning I look at pacing across my three clients, making adjustments to make sure we’re spending correctly. Then I’ll check results from the last couple of days and see if there are any optimisations we could be making to improve them. With these tasks out of the way, much of my day is spent in conversation with my clients based on the latest reports that I’ve shared. We’ll discuss the effects any changes to campaigns may have, I will expand and clarify any points they want to understand in more detail and they will share changes they have made internally that might have an impact on the decisions we make in digital marketing.