Celebrations were to be had for our whole team as MI Media was awarded the IPA (Institute of Practitioners in Advertising) Effectiveness Accreditation for 2023-25!

Effectiveness is something we strive for in everything we do for our clients, our people and our business, so to be recognised as an agency that is “setting the benchmark everyone should aspire to” is an incredible honour.

Setting out on our journey to achieve effectiveness accreditation, we strived to display our results but also our commitment to industry best practice. Whilst our desire for IPA effectiveness accreditation stemmed from receiving not one but two IPA effectiveness awards within the last five years, we understand the value in advertising effectiveness and how it drives our continuous efforts to accelerate client growth.

In order to deliver for our clients, it is crucial to us that we also focus internally and allow our people to excel. Now we can reap the rewards of what the IPA has to offer. Whether that’s having access to vital insights and datasets at the tip of our fingers or being able to home in on the importance of CPD, our accreditation means that we will continue to develop as media professionals whilst also amplifying client growth.

Effectiveness is a journey rather than a fixed destination. Marketing effectiveness has always been at the heart of MI’s proposition and will continue to be so as we evolve.