What led you to a career in media? 

After studying for my bachelors in Taiwan, I decided to apply for my masters in media at Kings’ College London. Luckily, I was accepted, and my media chapter commenced. Studying abroad was always on my radar, so I knew it would happen someday.  Like many industries, media is so broad, so I wasn’t too sure which avenue I would eventually go down. The one thing I was sure of, was that I was drawn in by the creativity and diversity that the industry had to offer. After completing my master’s, I had set my heart on joining a media agency. I felt that being within an agency environment was a great stepping stone and platform to begin my professional career. London really is such a central hub for all things media, with various ideas and opportunities available so when I was offered the role at MI, it was a no brainer to accept and join the team.

What do you love about agency life? 

Agency life means that there is always something to learn and people to learn from. Being part of an agency allows you to act as a communication point with clients. We’re the intermediary for their work to push for the results that they are striving for.

What I love about MI as an agency is how personable it is. My move to the UK was quite daunting, but MI welcomed me with open arms. At no point did I feel like the new kid on the block, the team really took me under their wing. From day dot I felt at ease. The culture and environment here is great and there is so much internal diversity. I joined when we were coming out of lockdown and it was fantastic to experience agency life and interact with the social bunch that work there. Following such a big move meeting new people is so important, so I really count myself lucky to be here and working with likeminded people. The moment I started my role at MI was the moment that I felt like I was really building a life here in the UK.

What is your proudest and most memorable moment at MI?

Generally, I get that ‘proud’ feeling whenever a client is satisfied with my work. When a campaign does well and converts, you know that the hard work behind what you set out to do has paid off. It’s great to be able to share client campaign results that speak volumes to the work we do.

Andermatt is a client that I am proud to be working on, I really get the see the whole overview and progress of our campaigns. This is a completely new sector for me, but I love the concept of the company. Because we employ a burst strategy for its campaigns, I am able to get a really good understanding of its audiences and what makes a campaign successful. I guess you could say that I now know the ins and outs of the great outdoors of Switzerland!

What advice would you give to someone looking to enter the world of media? 

It may sound cliché, but I joined MI at an entry level and as media is so broad, I went into the role with a learning attitude. Learning concepts and remembering processes is one thing, but getting your hands dirty from the get-go means that you can become involved in all areas and accumulate more and more knowledge over time. It’s good to remember that when you do begin a career in media, or any industry for that matter, not all elements of a role will be interesting. You will be on a steep learning curve so have an open mind and keep learning from those around you.

Who’s your role model and why? 

This is super random, but it is one of my friends. I’ve known her since we were about 10 years old, and I really admire her outlook on her life and career. In a sense, I have followed in her footsteps as she left Taiwan after high school to move to Canada. I suppose we are on similar paths, and her move really spurred me on to have the courage to come and build my life here, sometimes seeing someone do something for themselves makes you think ‘I want to do that!’