Following a three-way competitive pitch, MI Media will assume responsibility for building brand awareness for the Association for Project Management (APM) while implementing tactical acquisition and retention campaigns across paid search, paid social and programmatic display. 

As the chartered membership organisation for the project profession, APM seeks to ensure that all project professionals have the tools, resources and networks that they need to deliver positive change. In an ever-changing world, project management has never been more important. The profession needs to be more broadly understood, its value made clearer and the best standards of practice must be set. APM’s Golden Thread Research 2024 states that the project profession employs an estimated an estimated 2.32 million full-time equivalent workers (FTEs) across the UK. APM wants to reach these new audiences and support them through its product offering.    

We have been selected to support the organisation in segmenting and targeting its various industry sector audiences to deliver income from qualification & standards and membership & partnership subscriptions, while driving bookings across its flagship events.