We’re thrilled to announce that Real Techniques has appointed MI Media, along with one of our close partner creative agencies Live & Breathe, to launch its 2024 brand awareness campaign.

As reported by Mediashotz, the campaign aims to enhance Real Techniques’ existing positioning as the undisputed leader of make-up tools, and to show its audience that the tools they use are just as important as the products they apply. 

Targeting make-up users aged 18-34, the 2024 campaign seeks to cement Real Techniques as the first brand in shoppers’ minds when it comes to buying make-up tools. Set to go live in mid-February, the campaign will be brought to life in a multi-media campaign across TikTok, Instagram, YouTube and OOH, placing Real Techniques at the centre of the make-up community in creative and innovative ways. 

Emily Hudson, International Marketing Manager at PPI Beauty, said: “As market leaders, we are committed to bringing innovation to our consumers in line with upcoming trends, focused on the beauty obsessed and relevant conversations within that community. We have a huge digital following of five million+ and we are still growing through social channels, specifically Instagram, Facebook, YouTube and TikTok. At Real Techniques, we continue to pride ourselves on bringing prestige quality, award –winning and innovative tools to the mass market, to help beauty lovers get the most out of their make-up. This is the beauty of our brand! We are confident that this concept will come through in the campaign, and look forward to seeing the results.”