MI Media Account Manager, Michael De’ath, headed to Piccadilly’s Picture House for an event held by Radiocentre which covered a range of topics. Here Michael shares his key takeaways from the day.
Radiocentre’s Tuning In event covered a wide range of topics; from the history and growth of radio listenership to the huge impact Smart Speakers are expected to have on digital audio advertising over the next few years.
The morning kicked off with Matt Payton, Radiocentre’s CEO, taking the audience through radio’s headline stats. In 2022, linear radio saw its highest listenership ever, even exceeding the spikes seen during the pandemic. It was also a year with the highest number of advertisers using radio, delivering the largest revenue to date. Payton went on to discuss how connected device listening hours have doubled due to the adoption of smart speakers, which account for 50% of all online listening.