Action Aid’s “Stand With Women” campaign, promoted almost entirely via the media partnership we created, exceeded all client expectations and demonstrated the power of media partnerships and strategic communication in driving social change and supporting impactful causes.
As an additional part of the overall package, we gained valuable insights from, clearly demonstrating that the audience found the SWW campaign appealing, grew brand awareness and drove the right brand associations, with over half of those exposed claiming to have taken action, including 20% making a donation!
This was corroborated by Action Aid’s own subsequent brand tracking which additionally concluded “Knowledge and understanding of ActionAid has significantly increased over the last 6 months suggesting the SWW campaign has been successful in bringing those who are already aware of our brand, closer to our work and increasing trust”.
”Grazia were delighted to partner with ActionAid to help them raise awareness of their amazing work during an incredibly difficult period. Promotion of female empowerment is a subject very close to our heart and we’re proud to have been part of the Stand With Women campaign.”