Challenge

BookTrust is the UK’s largest children’s reading charity. It is dedicated to getting children reading who need it most – whether that’s families facing economic hardship, children in care or children with additional needs.

When initially running a “business as usual” paid social campaign, BookTrust were encountering a significant drop in performance compared to historical benchmarks and forecasted cash donation results. We knew it was essential to BookTrust to resolve this as soon as possible before confidence was lost and activity withdrawn by key stakeholders.

Accelerating Growth

At our request, the client was able to restore the previous cookie banner and cost per donation reduced by 54%, returning performance to expected levels. Had we not performed such an in-depth platform analysis and discussed all factors with our client, the client would have reduced activity on Meta and received fewer donations as a result.  Instead, we were able to swiftly identify the issue and collaborate effectively to find a resolution that resulted in another successful campaign.  This campaign shows not everything goes to plan, but its the expertise of the agency, team and individuals who supported BookTrust that enabled us to solve and fix the problem resulting in future gain and added trust.