RNID is a prominent charity aiding millions in the UK with hearing-related challenges. It sought to improve effectiveness and expand its pool of regular supporters cost-effectively.
Its aim was to leverage paid media, particularly social channels, to drive impactful campaigns. The primary goal was not just to secure donations but to also gather insights, essential for future campaigns in 2023. Amongst available assets was RNID’s newly revamped guide to Tinnitus, which would prove an important asset for driving engagement and subsequent donations.
RNID’s quest for increased regular giving supporters needed a thoughtful and efficient approach to channelling paid media budget. The challenge was not only to enhance visibility but to also ensure that once potential supporters reached the donation page or downloaded the guide, the process was optimised to encourage and facilitate contributions effectively. Our goal was to empower RNID’s mission through applying our wealth of marketing insights not just to media but to creative and technical elements outside media.