As reported by Campaign, following a three-way competitive pitch, supported and run by AAR Consultancy, Prostate Cancer UK appointed MI Media as its media agency of record.

The UK’s leading men’s health charity has ambitious growth targets. A core part of this is reaching and activating thousands more men across the UK to check their risk of prostate cancer and find out what they can do about it using Prostate Cancer UK’s award-winning 30 second Risk Checker. Helping more men understand their risk is key to ending needless deaths from prostate cancer. The earlier prostate cancer is found, the easier it is to treat.

John Dickinson-Lilley interim director of communications at Prostate Cancer UK said, “We’re excited to be working with MI Media. Throughout the pitch process they really demonstrated their strategic thinking and ability to deliver integrated planning, which we feel is the key to unlocking our growth opportunities in coming years.”

Our scope covers above the line, paid search, paid social and display. We will work in partnership with Goodstuff’s G-Force team for TV buying.

Richard Slater, joint managing director at MI Media said, “a disease which impacts us all and is a cause we’re passionate about. With some of our charity client relationships spanning over a decade, we have followed the changes in giving behaviour over a number of years and know that charities see the biggest success in securing donations when they have synchronised their work across both fundraising and brand building. We’re excited to be working with the team at Prostate Cancer UK to save and support thousands of men and their families across the UK.”

Laura Moorcraft, managing director, G-Force said, “We’re thrilled to be working in collaboration with MI Media and Prostate Cancer UK to take the charity’s media to new levels of impact and effectiveness.”