We were excited to launch Real Techniques ‘Our Tools. Your Way’ campaign this week.

As reported by Campaign, the launch saw an OOH stunt light up iconic London landmarks with a call to arms to ‘#MakeYourStatement’ and settle long-standing makeup debates across the social beauty community while celebrating individuality and creative beauty styles.  

The launch had influencer support, with Izzie Rogers taking to Oxford Street to talk all things beauty with healthy debates and sharing Real Techniques’ make-up tool samples.  

Real Techniques media will go beyond OOH, with activity running across TikTok, Instagram and YouTube until mid-March, with various bursts throughout the year. The campaign showcases that Real Techniques has the makeup tools for whatever look you want to achieve, whoever you are.