This week we launched new client Welcome to the Jungle’s first ad campaign following the acquisition of the UK-based platform, Otta in January 2024. 

The job search platform that empowers businesses and candidates to find their ideal match. Its AI powered insights and expert support helps businesses and candidates navigate the world of work, creating more transparency for all involved. Created in partnership with a variety of leading creative partners, the campaign plays on ‘love-it or hate-it’ pairings; from socks and sliders to pineapple and pizza, encouraging job seekers to “choose the company that’s meant for you.” The campaign aims to raise awareness amongst 24-40-year-old job hunters in and around London looking for their next role; firmly establishing Welcome to the Jungle as the leading candidate-centric job search experience. 

The January launch aligns with a key time of year for job searches when many are motivated to make career moves in their New Year’s resolutions. Research shows that Mondays are the peak for job searches so, to target candidates on their commute as they start their working week, ads will be placed across key commuter OOH locations in London including Kings Cross, Liverpool Street and Waterloo. A study by The Office for Health Improvement and Disparities claims that 7 in 10 UK adults experience ‘the Sunday scaries’, with most citing the upcoming work week as the reason. To distract themselves, Welcome to the Jungle’s target audience turns to social media, therefore the OOH will be supported by display and social across Meta, TikTok and LinkedIn.

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