Our Approach to CSR

Doing right by our people and doing good as a business is embedded into our agency. We want MI Media to be a place our employees are proud to work whilst attracting exciting future talent and ambitious, interesting and ethical clients. We have a dedicated team that is continually striving to enhance our corporate and social responsibility standards. Our CSR strategy is focused on five key pillars: Workplace, Environment, Community, Social Issues and Business.

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Workplace

We are dedicated to fostering a thriving workplace environment where our staff feel supported and comfortable regardless of their age, gender, sex, disability, race, religion, ethnicity or other. This is underlined by our commitment to adaptability, aligning with progressive HR policies that champion diversity and inclusion. To enhance the engagement and collaboration of employees, we’ve established a dedicated People Team Committee, and our belief in collective success is reflected in the profit share scheme that involves everyone at MI Media. We have a 10am – 4pm approach to flexible working and provide enhanced maternity and paternity leave packages for both parents, allowing our people to choose a working pattern that best suits them. We care about the wellbeing of our people and run different activities including yoga, football, cycling, rambling and tennis to enhance a positive company culture.

Personal development is a key component to the growth of our agency. It keeps our team highly engaged and trained in the most up-to date technologies and media practices in a constantly evolving industry. As IPA members, we are dedicated to achieving at least 24 hours of professional development per person per year, whether this be training directly from the IPA, media owners or through internal leadership sessions.

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Environment

Our unwavering commitment to environmental sustainability has taken root since our journey formally began a few years ago with the establishment of our “green team,” a concept that has since evolved into a driving force for positive change. Collaborating with the Mayor’s Business Climate Challenge, an energy efficiency initiative, we’ve diligently worked to reduce energy consumption within our offices in London and as a business. We’ve implemented several internal measures to optimise heating and cooling systems and our office operates on a green energy supply, supported by a smart meter, allowing us to make informed decisions regarding our energy use.

We’ve enhanced energy data reporting through Ecotricity, prioritised waste recycling for items like food and batteries and extended recommendations for reducing carbon emissions to include work-from-home scenarios. As members of the IPA climate charter, we are positioned to actively contribute to shaping its upcoming carbon calculator. With the target of achieving net-zero by 2030, we are implementing ways to report on our energy use, waste management and overall carbon footprint to demonstrate our pledge to environmental responsibility.

Community

Community engagement is important to us. Embracing a localised approach, we support community initiatives that resonate with our values. Partnering with Better Bankside, we participated in a Thames beach clean, contributing to the clean-up of our local shared environment. We’re dedicated to nurturing the next generation of talent and have collaborated with NextGen and Southwark College, located near our office, to provide comprehensive work experience opportunities to business students.

We facilitated a seven-day training program where students engaged in hands-on projects and presentations, gaining insights into various sides of the industry. Additionally, we are part of the IPA’s Advertising Unlocked initiative and have connected with a school in Slough, ready to guide students through a practical brief that offers a glimpse into the varied roles within the advertising industry.

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Social Issues

We are dedicated to fostering a thriving workplace environment where our staff feel supported and comfortable regardless of their age, gender, sex, disability, race, religion, ethnicity or other. This is underlined by our commitment to adaptability, aligning with progressive HR policies that champion diversity and inclusion. To enhance the engagement and collaboration of employees, we’ve established a dedicated People Team Committee, and our belief in collective success is reflected in the profit share scheme that involves everyone at MI Media. We have a 10am – 4pm approach to flexible working and provide enhanced maternity and paternity leave packages for both parents, allowing our people to choose a working pattern that best suits them. We care about the wellbeing of our people and run different activities including yoga, football, cycling, rambling and tennis to enhance a positive company culture.

Personal development is a key component to the growth of our agency. It keeps our team highly engaged and trained in the most up-to date technologies and media practices in a constantly evolving industry. As IPA members, we are dedicated to achieving at least 24 hours of professional development per person per year, whether this be training directly from the IPA, media owners or through internal leadership sessions.

 

Business

Our client-centric CSR strategy has a twofold approach that underpins our commitment to ethical business practices, a cornerstone of our identity. We have a track record of working with charity clients and purpose-driven organisations. At the same time, we encourage all our clients to foster environmentally responsible and sustainable enterprises. Our mission involves close collaboration with clients, where we offer expert guidance and analysis of the carbon footprint associated with their media plans. By doing this, we can unearth opportunities for carbon offsetting and reduction. By spearheading these initiatives, we not only shape the industry landscape but also drive meaningful change.

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Talk To Us

Want to find out how you can accelerate growth? Drop us a line and our team will be in touch.

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