Our latest membership campaign with the Woodland Trust launched earlier this month, encouraging everyone across the UK to enjoy the autumnal drama of our woods. The campaign highlights that, by becoming a member of the Woodland Trust, people can help protect and ensure the safety of our woodland’s trees and wildlife for years to come.

As the UK’s largest woodland conservation charity, the Woodland Trust already has strong brand awareness, this latest campaign needs to move audiences down the funnel to consideration and conversion.

To give people a reason to act now and become members, our Woodland Trust membership campaign will use contextual placements that build on moments of heightened emotion when people are learning about the issues and paying attention to the issues we’re facing.

To reach a combined audience of those that actively campaign for greener living as well as those that make small, conscious choices in their days to be greener but don’t actively campaign, the Woodland Trust membership campaign will run across highly contextual and engaging channels including radio Do Good Trails across the Heart network, on podcasts including That’s Just Wild & The Plodcast and in content partnerships with the Guardian and the Telegraph. We have also partnered with Goodnet, an ESG platform that curates YouTube creator lists based on the full spectrum of ESG that will place the Woodland Trust against better quality, contextual content while lowering its carbon footprint for the digital activity.

You can read more about our appointment by the Woodland Trust here.