What We Do

We use our live reporting dashboard, MIDAS, to monitor delivery versus your growth metrics. MIDAS is an all-in-one decision-making data framework. It provides real-time reporting of media performance, evaluating your media activity’s impact on business-critical metrics. In addition to reporting, MIDAS’ advanced analysis using machine learning provides insights to guide media budget optimisation. Its user-friendly dashboards are customised to your individual needs, providing you with real-time media performance reporting so you can easily track progress towards your business goals.  

MIDAS is the bedrock of our reporting suite, but it is only the beginning of our data and analytics capabilities. As part of our MIDAS offering, our data team can work with web developers, CRM teams and other media agencies to enrich your internal data and connect media buying to business outcomes. This is not just beneficial for reporting purposes. The more information on customer conversion pathways and media touchpoints that we can connect with your CRM, the more insights we can gather to inform future campaigns.