‘Care packages’ of coffee (when Sainsburys ran out!) or wine/chocolate and kids magazines (for mums and dads faced with home schooling ad nauseum) have been gratefully received by the team.

At a time when joining a new company could be totally pants, all MI newbies have received an ethical welcome hamper (full of foodie treats and drinks) and have been assigned a friendly buddy to help them remotely integrate into the wider team. Our legendary Christmas party (sadly not abroad this year but on Zoom) was a virtual triumph with an eclectically creative range of events including drink and draw, laughing yoga and carol singing combined with takeaway treats and boozy doorstep deliveries.

It’s great to be recognised for such an award and congratulations to all the other companies who have also been doing the right thing over the past year.

We are excited to announce that we are now working with estate agency, Yopa.

Yopa is a full-service estate agency providing all the services of a traditional agency for a fair fixed fee. It is is already a top 10 UK estate agency brand with more than 130 members of staff and 150+ local estate agents. Yopa has also appointed a new creative partner, Happy Hour.

Pip Heywood, Chief Marketing Officer at Yopa comments,

“From the start of the pitch process, I was really impressed with both companies. The teams, their data-led approaches and clear understanding of what customers want and need set them apart. They have already developed industry-leading solutions to our brief and, as a company that grew over 75% in revenue terms last year, I’m confident their combined support will catapult us even further ahead.

 

MI’s founder, Clive Howse comments,

“Yopa is a very switched on company looking to use data to maximise the return from every marketing pound they spend. They are a perfect client for M.i. Media and we are really looking forward to working with the team to accelerate their growth in the market.”

The MI team is working with Yopa to form a comprehensive media strategy centred on data to deliver immediate growth, but also lay the foundations for gathering actionable insights by media, creative, regionality and audience. 2021 looks set to be another big year of growth for Yopa.