What We Do

Today’s communications landscape offers brands a myriad of possibilities to reach, influence and impact their prospective consumers. Even those with the largest of marketing budgets need to prioritise their media touchpoints to accelerate growth. That’s why before we consider media implementation, we make sure we have a thorough understanding of your brand and its specific business needs. This ensures that we are best placed to prescribe the right media solutions and strategy.

MI Media thinks and acts strategically on every client brief using our media planning framework. With your business challenge clearly defined, we consider market dynamics and its implications; product, price, positioning and messaging; consumer lifestyle, attitudes and behaviour and the customer journey from media touchpoints, through to content preferences and different purchase paths.